Avery Dennison, Estal and Leonhard Kurz are launching Make a Mark, a three-year collaboration initiative for designers, printers and materials providers intended to break new ground in sustainable and innovative wine and spirits packaging, the companies announced today. “Since wine and spirits packaging is more than just a glass bottle and stopper, we thought, why not join forces with the most respected industry leaders in labeling and finishing Avery Dennison and LEONHARD KURZ — to see how much further we can push creative innovation?” ESTAL CEO Gerard Albertí said of the initiative. “And what if we invited some of the world’s top packaging designers and turned this into a platform for showcasing new creative ideas while also building an inspiring design community?”
Make a Mark will kick off at Luxepack Monaco with the unveiling of a book featuring bold and provocative concepts by 18 of the world’s most creative packaging designers. Printed in a limited edition of 2,000 copies, the book is the first of several expected in a Make a Mark series, and one of many planned projects aimed at bringing together brands, designers, and materials providers over the next three years.
“We are all more innovative when we collaborate,” said Vladimir Tyulpin, Avery Dennison’s Market Segment Leader – Wine & Spirits. “And innovation is more essential than ever. The urgent need for sustainable packaging, the new ways COVID-19 is forcing us to shop, and the increasingly crowded playing fields in wine and spirits all demand bold new approaches, from the bottle shape to the label material to the design. Make a Mark was created to kick down the barriers that separate the contributors to wine and spirits packaging and give us more opportunities to collaborate and innovate.”
“With Make Mark’s tremendous synergy and inspiration for those involved, we want to break boundaries and make impossible things possible”, said Stéphane Royère, Head of Business Area Packaging and Print at Leonhard Kurz.
For more details: www.averydennison.com